The TV commercial where the company advertised the points for stuff featured someone doing exactly that. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. Inspired by the commercial, Leonard set out to get a Harrier jet. Pepsi initially refused his claim: âThe Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.â But Leonard ⦠Pepsi's response was a bizarre one, where it said that the ad was a joke. Our client followed your rules explicitlyâ¦.This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet ⦠As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their âPepsi Pointsâ program. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. References The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. The slogan was simple: âDrink Pepsi. John Leonard thought that sounded like a great deal. This caught the eye of 21-year-old John Leonard. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. 1999), aff'd 210 F.3d 88 (2d Cir. We have reviewed the video tape of the Pepsi Stuff commercial⦠and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. Without a ⦠The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a âjacket tattooâ to 3,300 for a mountain bike. But, for comic effect, Pepsi âofferedâ a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. Get stuff.â And according to the commercial, among the stuff you could get was a Harrier Jet. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times â one of the pilots decides he needs a diet Pepsi. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Our client followed your rules explicitly⦠This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the âPepsi Generationâ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. Pepsi canât just market that it tastes good. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. Exh. Spoiler alert: he lost. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet ⦠We have reviewed the video tape of the Pepsi Stuff commercial ⦠and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. Connecting a product to a bigger concept isnât bad. Leonard vs. PepsiCo, Inc. was the case of 1996. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. âSure beats the bus,â says the actor in the commercial, while landing on a campus in a computer animated jet. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. And of course the commercial culminates with a Harrier jet landing at the teenagers high school. Additionally, will Mr Leonard get his Harrier jet Why or why not? A business studentâs dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to ⦠As he pulls a lever back, a chilled drink pops up out of a customized metal container. John Leonard Bought 7 million Pepsi Points Pepsi Refuses âno objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jetâ. So, wearing the Tâshirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or â for 7 million points â a Harrier Jet. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The jet is shown with the subtitle seven million Pepsi points. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. Thatâs quite alot of soda to consume. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. No, Mr. Leonard will not get the Harriet jet from Pepsi. The TV commercial where they advertised the points for stuff featured someone doing exactly that. 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